Oscar set to launch new mobile phones in India

Posted at July 7th, 2010 under General | 8 Comments »

Who said the mobile phones coming from India are inferior to the international products? Already there are handsets from Lemon, Olive, Zen, Micromax, Lava, Wynn Telecom in the Indian market. Here’s an another entrant – Oscar – a name already familiar in the domestic market in the consumer products. The company is quite known for its home appliances products like
home theatre system, DVDs, color televisions and multi-media speaker systems.

The company said its aim is to invest Rs100 crore for introducing 10 devices in the market, which has the potential of Rs70000 crore on date. The target areas are earmarked in East and North India at a sale of 1 lakh pieces during the first year of launch. The Group’s Executive Director said that the company intends to make a turn over of Rs250 crores. He further said that the proposed handsets will be within the budget constraint of the middle and upper middle sector – Rs1700- Rs4500. The net mobile market is comprised of nearly 50-60% of low budget consumers and hence Oscar focuses on them. Oscar targets to reach 1 lakh customers per month and till then, the handsets will be designed with the tech- know from China. Proposal is also there to install its own manufacturing unit in the country.

Tags: india, Launch, Mobile Phones, Oscar