Idea Cellular donates Rs 2.50cr for National Defence Fund
Idea is unique with its initiatives and it is a determined service provider with more social responsibility. On 
the first anniversary of 26/11, idea Cellular initiated ‘Talk for India Hour’ triggered by a TVC featuring IDEA Brand Ambassador, Abhishek Bachchan, who urged citizens to participate in the campaign.
And it also illuminated candles in 32 Indian cities across 15 states to pay tribute to the victims of terror attacks and courageous personalities who lost their life in brutal attacks. At its culmination, approximately Rs. 1.25 crore was generated as revenue from subscriber calls.
Idea Cellular doubled the amount, and contributed a total sum of Rs. 2.50 crores. This cheque of Rs. 2.50 crore, for the Prime Minister’s National Defence Fund, was handed over to Mr. P. Chidambaram, Hon’ble Home Minister by Mr. Sanjeev Aga, Managing Director, Idea Cellular, in Delhi.
Said Mr. Sanjeev Aga, Managing Director, Idea Cellular, “Beyond mere money and words, the question we asked was what extra we could do to convert raw emotion into a force multiplier. In our case, our huge 5.5 crore subscriber base, straddling all cross-sections of society provided the inspiration. It is the Idea family’s salute to our much maligned, over-worked, under-equipped Indian police force, saying that as you transform to take on our enemies, we are solidly behind you.”