Idea Cellular sways with ‘The Idea Cup Tri Series’ title sponsorship

Posted on the December 30th, 2009 under General, IDEA, Mobile Service Providers, VAS by CellBharatTeam

Idea Cellular the leading rival in Telecom industry has gained a credit in sports world by winning title sponsorship for the one day international (ODI) cricket tri-series and the test match series. ‘The Idea Cup’ is the ODI tri-series between India, Bangladesh, and Sri Lanka and two test matches between India and Bangladesh.

The series is scheduled to be played in Bangladesh from January 4, 2010. Idea Cellular is going to be the show stopper of the tournament as it bags the exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh, and on the trophies of both the tournaments.

Idea Cellular also offer a chance to meet cricket stars and it will run contests to enable its customers to win the free tickets to the tournaments. Idea has also revealed a plan to offer a wide range of cricket related VAS content and other unique contests and programs for over 56 million IDEA subscribers in the country.

One Response to 'Idea Cellular sways with ‘The Idea Cup Tri Series’ title sponsorship'

  1. January 1, 2010 at 2:15 pm
    Bikash Ranjan

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