Starcom IP Triumphs to Decorate Tata Indicom Digitally
Posted at November 17th, 2009 under Mobile Service Providers, Tata Telecom | No Comments »
Starcom IP is the digital wing of Starcom MediaVest Group. It has grabbed the opportunity to bring the best-in-class digital thinking to the brand Tata Indicom, the CDMA brand of Tata Teleservices. Media2win was the serving agency.
Starcom IP will handle online creative and media duties for Tata Indicom, Photon, the mobile broadband service and Walky, the wireless phone service. But the design and content management for Tataindicom.com will not be managed by Starcom IP.
Tata Indicom will use all kinds of digital marketing formats such as display, search and social media marketing and online reputation management to boost the visibility of the Tata Indicom brand.
It is a significant win for MediaVest Group and they ensure that Tata Indicom stands out in the online space by incorporating digital marketing in both brand building and lead generation.
