Airtel Cheers Micro-Blogging
Twitter has already signed a treaty with Bharti Airtel to bid a massive service to Indians through SMS. By this pact Airtel urges its customers to get saturated in Micro-Blogging through Twitter and SMS mobile phone service.
Airtel has planned to explore by launching three more Television commercial’s to underpin its supremacy of connecting people, just shortly after the launch of a branding campaign by Rediffusion Y&R. This Branding campaign was launched to celebrate officially reaching 110 million people.
The main notion behind this is to “Share our feelings with someone whom we know”. The commercials share the concept of ’share from anywhere’ i.e. sharing ones happiness instantaneously from any part of the world.
It provides an opportunity for the people to blog their ecstasy without the impediment of finding internet access. The same service has already launched in the US, Canada, the UK and New Zealand.