Now the mobile ads pay rich dividends
With the product launch and product promotion have become the need of the hour, the mobile field has no exception to carry the ads for the clients. Sensing the huge potential in this mobile ad, Nokia has already started its spade work as evident from the Airtel Live. The brand reaching is thumping in case of Nokia Interactive Advertising in India and the impact has been stupendous with Nokia.mobi. and mobile publishing houses of Airtel in India and Sprint in the US. Nokia India’s VP and MD Mr.Shivkumar has a lot to boast of the company’s stint in the ad campaign and more commercials are in the offing from the tie-up with the Unilever, BMW and Universal. For Nokia India has been a great dearth for the product promotion and it is the second largest potential market for Nokia, with 3.3 billion mobile phones, which outnumber the TVs and PCs by 3:1.
Nokia’s recent study indicated that in India the rise in mobile access and mobile web is extraordinary and the study brought out some fascinating factors – the ever-increasing potential for the mobile ad campaign and the imminent impact resulted by these ads. People prefer varied patterns of mobiles and mobile usage and the need to get in touch 24 x 7 has been a boosting factor that continued usage of PCs for web browsing or downloading. The study brings to light the people’s usage of mobile web in as much as level 2.4 days per week and the mobile access paves way for new product more in mobile web than in traditional web. The study made a scintillating fact that 84% of the mobile users cannot resist the time without their devices. The reach of the mobile ad has a tremendous effect on the users – 18% mobile surfers identifying a mobile banner and 56% of the identifiers going in for the mobile site of the advertiser.
The study was made in a joint effort with TNS on a sample 3500 consumers in 15 metro and Tier 1 cities.