IDEA Cellular – MTV ‘Mobile Roadie’ Challenge

Posted at January 22nd, 2009 under IDEA, Mobile Service Providers | No Comments »

To all Idea subscribers, here is a chance for you to participate in Reality TV show and win away Rs. 1 lakh with the title ‘Mobile Roadie’. Aditya Group’s IDEA Cellular in association with MTV has come out with this contest to give its users the real-time entertainment. With Reality Shows becoming increasingly famous and catching up the viewers, this contest is sure one of its innovative kind from IDEA.

“This is the first time; a TV Reality Show has been made available on mobile, in conjunction with a web program. This epitomizes our strength in offering innovative Value Added Services with rich content on mobile. We will continue to expand and tap the burgeoning VAS market in the Indian telephony sector,” says Pradeep Shrivastava, chief marketing officer, IDEA Cellular.

All !dea users, start your gaming right here http://www.ideastrikeback.com/.

Tags: Contest, Idea Cellular, Mobile Roadie, MTV